Product Analyst / Product Manager Hybrid

PostHog's mission is to equip every developer to build successful products.

Equip - give developers all the tools they need in one to make their product a success. Today that means 8 products - web analytics, product analytics, session recording, feature flags, A/B testing, in app user surveys, data pipelines, and a data warehouse (to join customers' product data with other sources)… and there’s plenty more to come. We want to help developers fight through the mess of lots of different tools, integrations, vendors and roles inside their organizations - all of which distance take them away from their users.

Every - we don't target just big companies. Nearly all our growth comes from individual developers recommending us. We have big free tiers on all our tools so people without a budget can still use our products. The more we give away for free, the more money we make - because when a lot of people talk about your product on the internet, people in bigger companies end up using it.

Developer - we focus on helping the people writing the actual code. You'll be working with technical users.

PostHog was created as an open-source project during Y Combinator's W20 cohort. We've grown from a launch that is about as good as it gets on Hacker News, to 70,000 customers, quadrupling our revenue last year (whilst adding just 3 people!) and growing with a 2.8-day CAC payback period because we don't do outbound. We grow through word-of-mouth growth and a dash of content marketing.

In the future, we'll build 30+ products, all based on customer data, each across markets worth $1bn to $85bn. We're going to bring all these products to developers, at a lower cost and consolidated for a better experience.

Product management plays a slightly different role at PostHog than at most other companies and is incredibly important. Instead of micro-managing engineers, PMs are responsible for research, data, and setting high-level context across the organization. They work across multiple products to determine how products are being used, what the competitive landscape is like, and how users are feeling about PostHog.

Among other things, they:

1. Run growth reviews for products that have product-market-fit

2. Dive into data research projects to answer challenging questions without obvious answers

3. Organize user interviews

4. Coach product engineers on "how to do product"

If you want to know more about our philosophy of building products, read our article “Product Management is broken. Engineers can fix it.”

You will be joining PostHog as a Product Manager, working with one of our engineering teams (with the potential to cover more than one team/product after your onboarding period), with a heavy emphasis on analyzing data and talking to users:

• Across our 8 products (and counting!), we have thousands of paying customers, and many more on the free tier. That’s a lot of users, and a lot of data. Finding actionable patterns in this data is one of the key ingredients to reach $100M ARR. Example questions you might be answering:

  • How does revenue/usage churn for your product compare across different segments?

  • Which behaviours lead to long-term retention for your product?

• We have a growth review with every product every month. This involves the team lead, the team’s product manager and the exec responsible for the team. As the PM, you make sure we have the right metrics, dig into things that have changed, understand what users are doing, why they're churning, etc. We use this session to figure out if we need to dig deeper into a trend or reprioritize what we're building.

• Things you choose to pick up. This could be a data deep-dive that is outside of the scope of the repeating growth reviews. Or figuring out how to package and price a new product that we want to perform better in terms of usage or revenue. Or it could be rubber-ducking the engineers to help them figure out the UX for a new product concept. This is a highly autonomous role, and you’re expected to figure out where it makes the most sense to spend your time.

❌ Backlog grooming (it always sounded gross anyway)

❌ Deciding what we build (though you’ll help surface the context needed to make good decisions)

❌ Shielding developers from users (instead you should aim to invite an engineer for every user interview you do)

❌ Project management/writing gazillions of tickets, RFCs, or PRDs

• 3+ years of SQL experience, any additional data modelling or querying expertise is a plus

• Deep understanding of business and product metrics (activation, retention, churn, etc.) and a track record of defining and tracking key product metrics

• Ability to conduct ambiguous / open-ended analysis with minimal guidance

• Any additional product management expertise / experience is a nice-to-have (e.g. interviewing users or working with designers and engineers on new user experiences)

• Very proactive/organized

• Collaborative

What we won't need:

• ‘Project management’ /SCRUM/writing tickets

• you writing the roadmap

We are open source - building a huge community around a free-for-life product is key to PostHog's strategy.

We aim to become the most transparent company, ever. In order to enable teams to make great decisions, we share as much information as we can. In our public handbook everyone can read about our roadmap, how we pay (or even let go of) people, what our strategy is, and who we have raised money from. We also have regular team-wide feedback sessions, where we share honest feedback with each other.

Working autonomously and maximizing impact - we don’t tell anyone what to do. Everyone chooses what to work on next based on what is going to have the biggest impact on our customers.

Solve big problems -we haven't built our defining feature yet. We are all about acting fast, innovating, and iterating.

PostHog is all remote and autonomous. We're not against in person work, but we are against in person work by default - we give you a bunch of budget if you want to travel around to spend time with colleagues or customers.

Do it

If this sounds like what you’d love to be doing, we can’t wait to hear from you. If you’re not sure that you exactly fit the above criteria, get in touch anyway. Alignment with our values is just as important as experience!